Connection, with intention.
Work Friends is not a club or a community.
It’s a service that facilitates genuine connection, designed to be thoughtful, grounded, and worth showing up for.
Starting with an invite
Each connection through Work Friends is personal -- everyone here knows at least one other person in our ecosystem IRL. If you don't, you can start get started now using our direct 1:1 introduction service.
Introductions with transparency
While some professionals easily share news, challenges, and achievements on social media or in lively communities, many prefer to keep theirs private. It's common to make assumptions about a colleague's feelings based on their title, seniority, or social media presence. However, through countless conversations and unexpected connections, we’ve learned that there’s often much more beneath the surface.
That’s why we focus on fostering genuine relationships rather than just promoting thought leadership. Think of us as the happy hour after a panel discussion, not the panel itself. We create trust and camaraderie, similar to that feeling of exchanging a knowing glance with a coworker during a tense meeting or when a client opens up after a few shared laughs.
We accomplish this through open and honest communication. You tell us what you’re seeking (whether it’s collaborators, mentors, or friends) and we match you with folks whose capacity, relevance and interest aligns.
Gatherings themed around goals
We collaborate with partners to bring together focused groups of professionals with ties to marketing, media, and entertainment. In 2026, we will host gatherings for entrepreneurs, content creators and professionals in the midst of a career transition.
While sometimes we organize larger events and smaller scale get-togethers, our primary offering is a series of themed workshops that blend structured programming with plenty of time to mingle. We keep these gatherings intimate - around 30 people per event - intentionally designing them to foster meaningful connections. Each gathering is invite-only or curated via open registration, depending on the format. Example themes include:
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Personal Branding
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Managing Stress and Preventing Burnout
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Maximizing Impact on and off Social Media
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Navigating Creator-Brand Partnerships
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Aligning with Values
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Career Pivots
High standards, low cost
Our partners help us offer premium experiences accessible to professionals who work for themselves, may be in between jobs or lack an L&D budget. Most of our gatherings are free to attend, and in exchange we expect participants to attend when they commit, communicate if plans change, and engage thoughtfully and respectfully. We welcome interactive discussions and audience participation, as each invited guest has valuable perspective to offer.
These shared expectations help create a positive experience for everyone.